Phase 1 launched the brand.
Phase 2 built the engine.
Phase 3
turns it into a
a sales machine.
PARC 360 enterprise materials, the PMA partnership campaign, the Self-Perform program rollout, and a refreshed email nurture system that replaces the outdated 14-email series with risk-forward messaging that actually converts.
"Just one price all in. We're part of the PHR Team!"
Barry —
Thanks again for the time on the call last week, and for the data drop afterward. Alfredo and I have spent the past few days working through everything you confirmed, the new items that came up, and what you told us about how you want to operate going forward.
This proposal does three things: captures every Phase 3 deliverable you confirmed in the meeting, including the new ones that surfaced (Self-Perform training, PMA campaign assets, email nurture refresh). Acknowledges what we're holding off on (intake system, budget calculator, interactive PCI) and tees up Phase 4 for the Customer Portal redesign. And gives you two clear paths forward: à la carte project pricing, or an all-in monthly partnership that consolidates everything under one number.
Big takeaway from the meeting: opportunities like PMA show up fast — and going back and forth every 10 months on new SOWs slows everything down. We took that seriously. That's what Option 2 is built around.
Excited to keep building with you.
Already in motion for you.
A first pass through the 2024 nurture and 10K purchased list files you sent. Three things jumped out — fuller analysis coming separately.
List hygiene first.
Your existing list has a lot of dead addresses — and emailing them tanks deliverability for everyone else. We clean it before launching the new series so the good emails actually land. Cleanup is included, no extra cost.
Two audiences. Two messages.
Your in-house list converts (211 quotes in 2024). The purchased 10K list has shown zero response. Same content won't work for both — the new series should differentiate messaging from the first send.
Opens-but-no-action is the gold.
Your hottest leads aren't on the new list — they're hiding in your existing one. Contacts who've opened past emails but never quoted are the fastest path to revenue. The new series leads with risk and liability messaging built specifically to convert them.
Everything you asked for, plus the three things that came up in the meeting.
PARC 360 Enterprise Materials
The collateral Terry's BD team needs to actually close enterprise prospects. Brochures, leave-behinds, web content, and a third-party variant template that swaps logos for Gates Hudson, Cushman Wakefield, Dunkin and beyond.
- PARC 360 Brochure (print + digital, identical design)$3,200
- Pricing Chart Leave-Behinds (print + digital)$550
- PCI Report Design — 2-pager polish$1,200
- PARC 360 Web Content Page on PHR.com$1,297
- Third-Party Brochure Variant Template (logo-swappable)$1,500
PMA Partnership Campaign
Kandis at PMA wants to move fast. Three banner placements, two articles, a landing page that activates leads, and performance tracking through the promo. Your warm-up to dozens more partnerships like this one.
- Mobile App Banner Ad set (1032×360, multiple variations)$900
- Newsletter Square Ad (250×250, multiple variations)$700
- Supplier Directory Header (728×90, multiple variations)$700
- 2 Articles for newsletter rotation (custom copy)$1,400
- PMA Campaign Landing Page$1,297
- Strategy + Go-to-Market Plan$700
- Performance Analysis through promo duration$800
Self-Perform Program Rollout
The "self-serve gas pump model" you described in the meeting. Short animated training video, a QR-driven inspection page that looks like PHR, and the messaging workshop to nail the script.
- Animated Training Video (2 min, branded, narrated)$3,200
- QR-Driven Inspection Webpage (UI/UX design)$1,297
- Messaging Workshop + Script Development$800
Email Nurture Refresh
16-18 new HTML emails focused on what's actually working now: liability, risk, organized program value, PARC. Plus the data analysis on your existing list and brand consistency setup for the LeadConnector platform migration.
- 16–18 New HTML Nurture Emails (copy + design)$5,400
- Email Performance Analysis (2024 + 10K list insights)$1,200
- Brand Consistency Migration Setup$1,000
Pick the one that fits how you want to work.
Pay for Phase 3 as a one-time project, or move to a flat monthly that turns Killerspots into your full internal marketing and production team — at a fraction of in-house cost.
- PARC 360 Enterprise Materials — Brochure, leave-behinds, PCI report, web page, third-party variant template
- PMA Partnership Campaign — Banners, articles, landing page, strategy, performance tracking
- Self-Perform Program — 2-min animated training video, QR inspection page UI/UX, messaging workshop
- Email Nurture Refresh — 16–18 new HTML emails, list data analysis, brand consistency setup
- Website Management — Maintenance, expansion, hosting oversight, plugin/security updates, performance optimization
- Custom Landing Pages — Designed and built for campaigns, partnerships, and lead capture
- Funnel Build-Outs — Multi-step conversion paths, A/B testing, lead nurture flows
- LeadConnector / CRM — Unlimited contacts, pipeline management, automated follow-up, contact organization
- Website Chatbot — AI-powered visitor engagement and lead capture, 24/7
- Social Media · Pro PLUS Content Tier — 6–8 posts/week and 8 videos/month across LinkedIn, Facebook, Instagram, X, GBP, and YouTube. Reels and Stories included. AI-assisted, factoid, ASMR, Terry Talks, testimonials
- Unlimited Graphic Design — Sales decks, leave-behinds, ad creative, social graphics — no per-project fees
- Unlimited Email Designs & Campaigns — No cap on volume. Brand-consistent templates across the contact lifecycle
- Video Production — Website, landing page, and social video. Includes animated videos, animated web graphics, and upgraded AI videos with no usage or token spend on PHR's side.
- "Pothole Phil" Concepting — Help bringing Phil to life as a brand mascot and content engine
- AI / SEO — Significantly Upgraded — On-page optimization, backlink acquisition, GBP management, content publishing manually indexed with Google Search monthly, AI visibility tracking, heatmaps, unlimited web copy, and content authored as Terry Treadwell.
- All Strategic Calls + Consulting — Alfredo leads PM and creative strategy; quarterly planning sessions
- Priority Spike Capacity — PMA-style opportunities handled in-week, not scoped cold
- Phase 4 Coverage — Customer Portal design and strategy work included when ready to move
- Continued Partner Asset Support — Newsletters, articles, ad units, directory placements as opportunities arise
- All Phase 3 Deliverables Rolled In — PARC 360, PMA campaign, Self-Perform program, Email Nurture refresh
- Printing at Wholesale Pricing — Brochures, leave-behinds, all physical print at agency cost
Everything included. One flat rate.
8–10 weeks, parallel tracks.
PMA leads because Kandis wants to move fast. PARC 360 materials run alongside. Self-Perform and email nurture roll out as the campaign warms up.
The Customer Portal redesign is the next major initiative.
"I would suggest that we make that the next project and really give it the focus that it needs… it's bigger than just a quickie look." — Barry, April 30 meeting
- Full UI/UX redesign of customer.potholerepair.com
- Wireframes, design system, responsive UI patterns
- Portal promotion strategy (current adoption is low)
- Integration with new email nurture program
- Possible Deputy Pothole Hunter tier (per your call)
- Coordination with Guillermo on AI-driven RFQ pipeline
The same crew that's been kicking ass through Phase 1 and 2.
No vendor handoffs. The people you trust. Plus two additions to the A-Team — bringing more value to your account where it counts.
What "upgraded social" actually looks like.
Six samples from the production caliber baked into Option 2 and the Phase 3 social upgrade. AI-assisted, animated, factoid, ASMR, talking-head — the full mix that's pulling traffic and impressions across feeds.
Let's turn it into
a sales machine.
Pick an option above, hit reply, or grab a 15-minute call to walk through any of it. We move when you say go.
